How to Create a High-Converting Etsy Listing: A Practical Guide from Sam Erickson (3DDB)

Creating a successful Etsy listing isn’t just about uploading a product—it’s about understanding buyer behaviour, mastering SEO, and crafting listings that convert. In Episode 3 of Selling on Etsy, expert seller Sam Erickson of 3DDB shares his real-time approach to building Etsy listings that consistently generate sales.

Key Insights from the Webinar:

• Why your first four title words matter most: Learn how Etsy weighs keywords—and how Sam optimises titles without keyword stuffing.

• The secret to thumbnails that convert: Discover how social proof, clean visuals, and strategic A/B testing increase click-through rates.

• Photos that sell (without words): Sam reveals how he uses imagery to answer buyer questions before they’re even asked—minimising bounce and boosting trust.

• Smart description formatting: From keyword-rich intros to detailed product instructions, Sam shares a proven structure that converts casual browsers into buyers.

• Why 3D printing comes last in his pitch: A surprising strategy that puts customer needs above the tech—and why it works.

This episode isn’t just about theory—it’s packed with real-world walkthroughs of listing creation and optimisation, all from an active top seller’s point of view. Whether you’re just starting or scaling up, Sam’s methodical approach gives you the confidence and structure to succeed.

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